HSBC Malaysia bags maiden ‘Digital Bank of the Year’ 

By ANIS FARHANAH MALEK
[email protected]

KUALA LUMPUR 26 March - HSBC Bank Malaysia Berhad (HSBC Malaysia) scored multiple awards at The Asset Triple A Digital Awards 2021 including the “Digital Bank of the Year” award. 

It is a recognition of the bank's continuous digital transformation efforts for its customers especially during a year impacted by the COVID-19 pandemic.

HSBC Malaysia was awarded the ‘Digital Bank of the Year’ for embracing digitalisation and understanding the needs of its customers.

Commenting on the Digital Bank of the Year win, Chief Executive Officer, HSBC Malaysia, Stuart Milne said, the award is a reflection of their focus and desire to be a digital-first bank – by offering a blended service with face-to-face support for customers when they need it. 

“In line with our aspiration to build “a bank fit for the future”, we have invested a significant amount of effort in our digital and infrastructure rollouts. Therefore, this is truly a proud moment for all of us at HSBC Malaysia to be recognised for championing digital transformation and furthering the group’s digital strategy in Malaysia. 

“Winning the title for the first time reflects the strength of our strategy and the confidence our customers place in HSBC and we will remain dedicated to delivering on this trust. 

“We are committed to capitalise on innovation and invest in the simplification of our processes and the digitisation of our solutions to benefit our customers,” said him in a statement today.

The Asset Triple A awards are industry excellence recognition presented annually to recognise financial institutions and technology firms that have excelled in innovation and developing a unique digital experience for customers across Asia-Pacific and the Middle East.

Against the backdrop of the pandemic, HSBC Malaysia said, the bank was quick to introduce digital and innovative features that enabled customers to easily adapt to change and enjoy a seamless retail online banking an digital payment experience. 

In addition to being recognised as the leading digital bank, HSBC Malaysia has also received two awards for its breakthroughs in retail banking, namely Best Retail Online Banking Experience and Best Retail Digital Payments Experience.

Reflecting on the achievements in retail banking, Milne said, for individual customers, the digital focus in 2020 has been on providing a convenient and seamless banking experience via the bank’s online banking and mobile app. 

“Our investment on innovation focuses on ensuring that the bank is accessible anytime, anywhere to our individual customers through our Always 24/7 digital services. 

“The success in winning these two awards reaffirms our commitment to become the bank in our customer’s pocket, while improving the safety and experience of banking for our customers.

“The constant desire to find better solutions and to capitalise on innovation and technology, has put us in the lead to drive value for our customers. While we move at pace to simplify our processes and digitalise our solutions to create value for our customers, we will continue to co-create with them on their digital transformation journey so that we can succeed together,” Milne added. - DagangNews.com