Crewstone International Invests in TROOPERS, Valuing AI-Powered Workforce Infrastructure at RM253.4 Million

KUALA LUMPUR 28 April - Crewstone International Sdn Bhd announced its investment in TROOPERS, an AI-powered workforce infrastructure company valued at RM253.4 million, as the company advances a RM31.2 million growth capital raise to support its next phase of expansion across Southeast Asia’s RM42.8 billion staffing, workforce management, and HR technology sub-market.

Combined Malaysia and Singapore revenue grew at approximately 49% CAGR over the past two years, reflecting enterprise demand that is recurring, operationally embedded, and increasingly scalable across regional labour markets.

Since its establishment in 2017, TROOPERS has operated across on-demand gig staffing, workforce onboarding and management, and HR SaaS solutions, serving a roster of prominent regional and multinational clients across FMCG, food and beverage, retail, and logistics.

The business has already achieved meaningful operating scale, with more than 148,000 active users across Malaysia and Singapore and 670,000 completed shifts, indicating a platform that is no longer merely proving demand but increasingly processing repeat labour flows at scale.

On the demand side, TROOPERS has served more than 840 clients, retained approximately 95% of them, and generated 95.9% recurring projects, demonstrating repeat enterprise usage rather than one-off campaign activity.

On the execution side, the platform recorded over 95% machine-learning matching efficiency, indicating both operational precision and a live billing engine already embedded within real customer workflows.

As the platform continues to scale, TROOPERS is also strengthening the component of the model that extends beyond growth alone, particularly how it supports and protects the workforce behind that expansion.

This is reflected both at the policy level, with Chief Executive Officer of TROOPERS, Joshua Tan appointed as one of the 26 inaugural members of Malaysia’s Majlis Penasihat Gig formed under the Gig Workers Act 2025, and at the operational level through TROOPERKS, which provides platform-funded benefits including supplementary personal accident coverage, e-healthcare access, and shift cancellation compensation.

In Malaysia, employed persons reached 17.13 million in December 2025, with services employment growth led by wholesale and retail trade, accommodation and food & beverage services, and information and communications sectors, where workforce gaps are immediately reflected in lost sales, slower service, weaker customer experience, and operational bottlenecks.

“What differentiated Crewstone was how quickly the team understood both the mechanics and the opportunity in our business.

“They moved fast, underwrote the platform properly, and structured around what TROOPERS actually needs as we scale. Very few capital partners combine speed, commercial sharpness, and strategic fit in that way. That matters when you are already serving enterprise clients at scale and building toward a much larger next chapter,” said Craig Goonting, Chief Financial Officer of TROOPERS.

Meanwhile, Chief Executive Officer of Crewstone International, Keng Fai Wong said, within Crewstone’s broader responsible investing approach, TROOPERS sits at the intersection of commercial relevance and measurable workforce impact.

“The platform broadens access to employment by making job opportunities more visible to workers who might otherwise only see what is available within a limited physical radius or through fragmented, informal networks.

"For employers, it provides access to a broader and more responsive labour pool at a time when workforce availability remains a practical constraint across many sectors,” said Keng Fai. - DagangNews.com