LFC and adidas start 10-year partnership and reveal new home and away kits

KUALA LUMPUR 1 August – For the first time in 13 years, adidas and Liverpool FC proudly present the club’s new Home and Away jerseys for the 2025/26 season. 

Having previously teamed up through some of Liverpool’s most iconic eras from 1985-1996 and again from 2006-2012, the three-stripes return to provide players and fans with cutting edge performance technology and lifestyle apparel from this season.

Launching today is the new Liverpool FC Home jersey which presents the club’s DNA in its purest form, with a dark strawberry red colourway forming the base of the jersey and the adidas three stripes in white running down the sleeves.

The classic Liver Bird crest is emblazoned on the chest, while a clean-cut crew-neck collar gives the silhouette a modern, athletic look, with bespoke ribbing on the cuffs completing an overall aesthetic fitting of the LFC legacy.

The jersey will be paired with red shorts and red socks, with the socks featuring the adidas three stripes at the top and ‘LFC’ sign-off above the adidas logo on the shin.  

The Away jersey lands in a colourway synonymous with LFC away kits of the past, featuring a cream off-white base with black and red detailing.  For the crest, the Liver Bird sits inside a shield, with the shield shape taking inspiration from the main stand at the original Anfield stadium from 1906, reimagined to replicate the shape of the stand itself. 

The Away jersey comes with two shorts and socks options. The first being black shorts with cream off-white socks, the alternate being cream off-white shorts with black socks.

Crafted for performance and to help provide world-class players with the confidence to play under pressure, the lightweight jersey features the latest in adidas technology. The on-field version of the jersey is constructed using advanced materials to maximize air flow to keep players feeling cool, while the fan version uses sweat-wicking and absorbent materials to keep the body feeling dry.  

Sam Handy, General Manager at adidas Football, said: "The return of adidas to Liverpool FC is a momentous occasion for us. Seeing our iconic three stripes adorning Liverpool FC kits again is something we’re incredibly proud of. The Home jersey is a true representation of the Liverpool DNA – classy and understated, while the Away jersey pays homage to the club’s rich history with a unique crest inspired by the original Anfield stadium. I speak on behalf of everyone at adidas when I say this is just the start of an incredible journey and we’re extremely excited for what’s to come.”

Ben Latty, Chief Commercial Officer at LFC, said: "This is more than just the launch of a new kit – it marks the beginning of a 10-year relationship for LFC and adidas. Since announcing the partnership in March, there’s been a huge sense of anticipation and excitement. This first collection sets the tone for seasons to come.”

Arriving alongside the Home and Away kits are a Pre-Match jersey, Z.N.E. football Anthem jacket and classic adidas Samba trainer. The Pre-Match jersey takes inspiration from the iconic Shankly Gates seen outside Anfield stadium, with a black base adorned with an intricate gated pattern in deep red. The Z.N.E. football Anthem jacket is made from soft double-knit fabric and equipped with a spacious hood featuring a ‘YNWA’ sign-off in tribute to Liverpool’s famous slogan. The bespoke LFC Samba trainer features a white leather upper, three stripes in red and the LFC crest on the tongue. It’s rounded off with a ‘YNWA’ sign-off in gold on the side.

To celebrate the launch of the new jerseys, adidas and Liverpool FC released a film titled ‘Your Dream. Our Reality’. The film shows a young girl’s encounter with the new Liverpool jerseys, leading her on a journey which unfolds through a series of dream-like experiences that blur the line between fantasy and reality. The journey takes her from a dream dinner with icons of past and present such as Ian Rush and Mohamed Salah, to re-creating the iconic Gerrard and Alonso adidas advert with current men’s and women’s first team players, and a tour of LFC’s trophy successes with Sir Kenny Dalglish, before finishing on the Anfield pitch in a climactic final scene.

The launch film is supported by player and product imagery which draws inspiration from the dream dinner scene, plus bespoke video extensions and behind the scenes photography, which will be published across Club, adidas and player channels.

In conjunction with this reunion between two global legends, adidas Malaysia is hosting a pop-up from 4-10 August at Pavilion Kuala Lumpur, Level 3 Connection (between Arabica and Quivo) in dedication to Liverpool FC and the club’s rich heritage. Fans can look forward to:

• The Champions Wall: highlighting the victories of Liverpool FC by depicting a lineup of the club’s most memorable trophies over the years. 
   
• Liverpool Jersey Display: providing a closer look at the all-new adidas x Liverpool FC home and away kits.
   
• Letter to the Players: in a special effort to commemorate this reunion, adidas Malaysia will be collecting handwritten fan messages to the players to be mailed directly to Anfield, bringing the love of local fans to the hearts of their favourite players. 

The on-field version of the kit is available to purchase for RM549, while the fan version is RM329 – with both available to purchase from today at selected adidas retail stores, online at https://www.adidas.com.my/en/liverpool and key retail partners.  - DagangNews.com

For more information, please visit the channels below and stay tuned to our socials for further updates.

Official website: www.adidas.com.my 
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Instagram: @adidasMY / @adidasfootball